Bronze for the HSE Team

A student team from the HSE Faculty of Management (Master’s programme in ‘Marketing Communications and Advertising in Modern Business’) has won third prize in the Worldwide Global Academic Challenge .

The HSE team members were:J. Dormidontova (team leader), A. Goltsman, D. Troshina, M. Tyukova, M Khrapova and their teacher was M.M. Nazarov.

The Worldwide Global Academic Challenge, which is organized annually by the Marketing Agencies Association Worldwide (MAAW), aims to stimulate academic and educational initiatives and discover talented students in marketing and marketing communications.

Traditionally, the competition focuses on developing worldwide socially-significant projects, for example, energy saving technology or ecological awareness. . In 2009 the competition organizers focused their attention on the worldwide tourism industry, which is suffering from the current economic crisis. This year, students from universities and business schools from 12 countries submitted a total of 41 entries.

The HSE team received support from the Moscow office of the international marketing network Inbrief Ark Scholz &Friends Marketing Communications Group.